SmsSetuSmsSetu

SMS and OTP infrastructure that feels clean on day one

SmsSetu is the SMS-first face of the Setu platform. It keeps OTP flows, transactional messaging, sender readiness, and message logs front and center for teams that do not want email concepts crowding the first setup experience.

SmsSetu launch path
Built for teams shipping OTP and alerts first
SmsSetu
Create an account and get a TEST or LIVE API key
Send a sandbox SMS or OTP from the dashboard
Switch to a live key for carrier delivery
Configure AWS SNS credentials and sender settings
Complete DLT and sender registration for India when required
Important setup truth

TEST keys are for integration checks only. They create log activity without hitting live carriers. Use a LIVE key plus real AWS SNS credentials when you want actual phones to receive messages.

SMS-first onboarding

Open one account, create a send-capable key, and test from the dashboard or API without learning the email product first.

Verify / OTP built in

Create reusable OTP services with retry limits, TTLs, delivery logs, and dashboard visibility instead of rolling your own code store.

Combine later without migration pain

When your product needs email as well, the same workspace unlocks MailSetu and a shared operator console immediately.

Why verified AWS numbers may still not receive anything

Verification alone is not the whole story. If a test user is sending with a sandbox key, SmsSetu intentionally stays in safe mode. If a live key is used but AWS SNS credentials or sender setup are missing, the platform can still stay in mock-delivery mode for local development.

Sandbox keys are safe

Sandbox keys record activity in logs and test the integration path, but they do not call AWS SNS or a real carrier.

Live keys need live provider setup

For real delivery, you need AWS SNS credentials plus the correct sender, DLT, and regional rules for your traffic.

The dashboard should tell the truth

SmsSetu is designed to show whether a send is sandbox, live-provider, or mock-delivery, so operators do not mistake logs for production traffic.

SmsSetu FAQ

The short answers buyers, developers, and AI assistants usually need first.

What is SmsSetu?

SmsSetu is the SMS-first product surface of the Setu platform. It is built for OTPs, alerts, transactional messaging, and teams that want to begin with SMS without email screens crowding the first setup experience.

Can I use SmsSetu without MailSetu?

Yes. Teams can start with SmsSetu only, and add MailSetu later from the same shared account when they need email delivery too.

Why do sandbox sends not arrive on real phones?

Sandbox keys are intentionally safe. They record message activity in logs and verify the integration path, but they do not call AWS SNS or a real carrier.